March 13, 2017

Celebrating 10 years of happy dogs!

2017 marked 10 years at Crufts for us this year, it only feels like yesterday that we launched YuDERM Dog our natural skin & coat supplement. This year we had lots going on as part of the celebration, we had daily competitions running, special offers and free gifts for our customers and donating a percentage of profits to our top 3 charities. Here's a round-up of what we got up to over the 4 days to remind those of you who did join in the celebration and, for those that didn't too!

Celebrating your dogs and their success

Towards the end of last year we asked all of our lovely customers for their best pet photos so they could be part of the 10 year celebration. We couldn't celebrate 10 years of happy dogs without them! Sometimes their successes were in health, whether it was relieving that irritating itch, canine veterans playing with the younger pups again or finally overcoming firework fear. Other successes were: showing off their shiny coat in the ring, winning flyball competitions or speedily and accurately overcoming obstacles in agility.

It was amazing to have some of you visit the stands and point out your best friend. We had so many photos that we had a big photo collage on TVs so we could celebrate every single four-legged friend. We'll be sharing the video very soon so watch this space!

Crufts 2017

It's not too late... if you didn't manage to send over a photo of your dog and their success don't worry, we're going to be celebrating happy dogs all year. Simply email or message us on Facebook or Twitter.

Being dogs for the day and canine cuddles

All the team at Lintbells are a bit barking-mad for dogs so (with a little help from a filter) were dogs for the day. We had a mini competition to see who would win Best in Show, let us know who you think won it!


We all really look forward going to Crufts, it's actually our favourite date in the calendar! This year we got to chat to so many of our customers, some of you who have been here since our first Crufts back in 2007! But we also got to hear how well your dogs are doing on our products and, if we were lucky, actually getting to see your four-legged friends too so there were lots of cuddles, fuss and belly rubs across the 4 days. If you didn't manage to see us, don't worry, we're attending lots of other shows this year. See our Events page here.

By purchasing from us you've helped a dog in need

Earlier this year we asked you to nominate and vote for a charity close to your heart, whether it was a small rescue centre local to you, a breed-specific charity like your lovable pooch or if it was where you got your canine best friend. The final three were Animal SOS Sri Lanka, Labradors in Need and Luna Animal Rescue.

With every purchase at Crufts we gave away a token (it was actually a fluffy pom pom!) so you could pick which charity your token went to. So, as part of our 10 year celebration of happy dogs, you're helping a dog in need. We will be visiting the charities and presenting their cheques in the next month so keep an eye out on Facebook and Twitter pages.

Charity token

Playing to win

Having fun whilst keeping fit and healthy is what we're all about here at Lintbells. That's why we had a Wii game to enter our daily prize draw - a FitBit for you and a PitPat for your dog. The team on our Hall 2 stand also got involved, our favourite was the horse jumping although our customers were far better than us!


Thank you to everyone

We all had an amazing time at Crufts this year and it certainly was one big celebration. We're so grateful to everyone that got involved, both online and at the show itself. It's amazing to see the difference our products make to your pets' lives and we're proud to shout about all your successes on our stands! To top it all off, we were over the moon to find out that we were awarded the Crufts 2017 Trade Stand Competition (medium) Winner. So a BIG thank you from all of us at Lintbells to those of you who were part of this special celebration with us.


We're already counting down the days for next year!